SNS is now a tool that many people use on a daily basis, but especially in terms of branding, it is indispensable for both individuals and organizations. Information can be sent easily, and the sender can freely decide what to tell and how to tell, so it is possible that a single idea can raise awareness, and in some cases, it can suddenly become a “buzz”.

Advantages of SMM for dental clinics 

The benefits of social media ads is for operating and utilizing dental clinics are that they can acquire new patients and lead to repeat patients.

For example, suppose a person looking for dental clinic searches for a nearby dental clinic on the Internet. So, if there is a dental clinic A that is displayed on Google Maps but has no homepage or SNS and a dental clinic B that is displayed on Google Maps but also publishes the state of the clinic and staff photos on SNS.

SNS, as the name suggests, is a place for social communication. Although it is a tool for disclosing information in the same way as websites and media, it is possible for both sides to send information rather than one side presenting it unilaterally. You can accept information without fear.

Therefore, operating an official website, of course, but also using SNS at the same time seems to be effective in raising awareness of the dental clinic and increasing the number of visits.

Characteristics of 4 major SNS

There are many SNS now, but which one should be opened first? One method is to open an account on a service that has just been launched and expand your own account along with social media ads etc. 

Characteristics and trends of Twitter

With a character limit of 140 characters, Twitter allows you to tweet easily. It is also characterized by being able to register anonymously, and it is possible to set it to private, but basically it is attractive to be able to communicate with anyone. Therefore, new businesses and projects are often launched from exchanges between corporate accounts. Since you can “Like” or RT with one tap, it is easy to understand the reaction to the post, and it is also easy to spread.

・User demographic: Teenagers to 20s are particularly common

・Post tagging/location information: Both can be set (but not often)

・DM: Can be sent and received by both followers and non-followers

・Share function: RT (reaches to non-followers)

・Feed features: Time series + new highlights, recommendations

・Links: Can be added to profiles and posts

Characteristics and trends of Instagram

Basically, there is no need to worry about the character limit, but since it is an SNS that emphasizes images, it is easy to like photos that have been carefully taken and images that have an impact. The Stories feature, which disappears after 24 hours, is often used, so it seems easy to use for announcing events. If you change to a business account, you can measure and analyze user movements to easily check trends and improve posting patterns. paid advertisement is also an opportunity for Instagram users.

・ User demographic: Many users are in their 20s to 40s, female users account for a ratio of approximately 4:6, and 70% of active users use Stories 

・Post tagging/location information: Both can be set (frequently attached)

・DM: Can be sent and received by both followers and non-followers (however, depending on the receiver’s settings); for business accounts, depending on the settings, directly Phone calls and emails are also possible

・Share function: quoted in stories (displayed to followers 24 hours a day), regram (separate third-party app required, delivered to followers)

・Feed features: original algorithm

・Links: in profile, stories within (if there are a certain number of followers)

Characteristics and trends of Facebook

Facebook is often used in business settings due to the fact that real-name registration is the principle. The feature is that the number of characters and the number of images for Facebook ads services is higher than other SNS. It is also possible to open a business account, and in that case, there are many items that can measure user trends, so it seems that it can be used as a challenging way to try various measures and compare the actual reactions.

・User demographic: Mostly in their 40s, with few underage age groups

・Post tagging/location information: Both can be set (frequently attached)

・DM (messenger): Can be sent and received by both friends and non-friends

・Share function: Share (delivered to friends of friends)

・Feed features: Unique algorithm

・Links: Can be added to profiles and posts

Characteristics and trends of LINE

One-to-one communication is the mainstream, so it is more suitable for closed appeal than other SNS. It is also possible to open an official account, in which case you can send messages to all users who have registered as friends.

・ User base: Wide range (more than 60% of the Japanese population uses)

・ Post tagging / location information: none / can be sent (in chat room)

・DM: Sends messages directly as it is a messaging app

・Share function: forwards (delivers to specific friends)

・Links: can be added